About Beauty Playbook
What we believe
Over $677 billion
GLOBAL REVENUE IN 2024
46% industry growth
IN THE U.S. DUE TO SOCIAL MEDIA
10% yearly growth
ONE OF THE FASTEST GROWING INDUSTRIES
Our Mission
Our mission is to provide beauty professionals with the tools, insights, and resources they need to thrive. Whether you’re a salon owner, esthetician, makeup artist, or independent stylist, Beauty Playbook is your trusted source for business tips, marketing strategies, and real-world advice. We review the latest beauty software, products, and technology so you can make informed decisions that help your business grow.
“The beauty industry has given me the flexibility to shape my career on my own terms, while constantly teaching me invaluable lessons. It's been a journey of connecting with incredible people, learning from some of the best in the business, and deepening my roots within my community. I’m grateful every day for how this industry has shaped me, both personally and professionally.” - Missy Megginson,
What we do
Through expert-driven articles, in-depth reviews, and engaging videos, we break down what’s working in the beauty industry today—so you can focus on what you do best: making clients look and feel amazing. We believe that when beauty businesses succeed, the entire industry thrives.
Join us as we celebrate beauty, business, and the passion that fuels this incredible industry.
Let’s build something beautiful together.