Well, hello there! Missy's series of software reviews continues. In this edition, we're tackling Boulevard. Created for medspas, day spas, salons and aesthetics businesses, this comprehensive platform occupies a niche space in the market. Like many of its peers, Boulevard claims to manage all aspects of business, from streamlining appointments to sending marketing texts and emails, and elevating client experiences with HIPAA-compliant forms and charts.

Boulevard's pricing is also noticeably higher than many of its competitors. Individual service providers should probably consider other options, but what about smaller or mid-size aesthetics businesses, or salons, for that matter?

Let's walk down the Boulevard together and find out.

Key Features to Consider

When evaluating any major purchase, it's helpful to distinguish between essential features and bonus offerings. No matter which software platform you ultimately select for your business, certain functionalities should be considered fundamental requirements—or at least carefully assessed—before finalizing your decision, regardless of your specific service menu.

Whether your priority is client database management or employee payment structures, aligning your software selection with your overall business objectives remains paramount

Here’s a tightened, cleaner rewrite with smoother flow and less repetition while keeping the structure intact.

Cost

Boulevard’s pricing sits noticeably higher than many competitors. It offers four main plans (plus an Enterprise tier for multi-location businesses):

• Essentials – $160/month
• Premiere – $295/month
• Prestige – $410/month
• Aesthetics Bundle (Medspas) – $520/month

The Essentials plan includes core features such as online booking, POS integration, the Duo App, basic reporting, and client communications. Additional tools are available as add-ons or through plan upgrades.

The Premiere plan adds resource scheduling, booking deposits, and more advanced reporting. Prestige includes the Forms & Charts add-on (important for many medspas) along with a dedicated customer success manager. Notably, some competing platforms include these features in their base plans.

Customizations

Boulevard provides a range of customization options, with more flexibility available in higher-tier plans. Businesses can tailor digital forms, reports, branded client portals, service menus, staff permissions, scheduling parameters, communication templates, payment policies, and client profiles.

Integrations

Boulevard integrates with a wide range of platforms, including Apple Calendar, Facebook Book Now, Google Calendar, Instagram Book Now, Green Circle Salons, Okta SSO, Shopify, QuickBooks, REACH.ai (AI-powered booking), Opera PMS, Reserve with Google, Zapier, TrueLark (AI assistant), Widewail (review management), and Vish (color management).

Online Booking

Boulevard’s self-booking overlay allows clients to book directly from your website without being redirected to a separate booking page. Booking can also sync with your Google, Facebook, and Instagram profiles.

Calendar

The platform includes a fully customizable calendar with time blocking, resource management, and other scheduling controls. Boulevard’s Precision Scheduling technology uses algorithms to learn booking patterns and suggest efficient appointment times for staff.

CRM

Boulevard’s CRM tracks key client information such as purchase history, lifetime value, and service preferences. Client profiles automatically update with appointment and purchase data, and the platform includes a HIPAA-compliant portal where clients can manage appointments and update their information. Two-way messaging is also built in.

Appointment Reminders

Automated confirmations, reminders, and other client notifications are included as part of Boulevard’s scheduling and communication tools.

Reporting

Boulevard provides detailed reporting across service sales, retail performance, taxes, expenses, inventory, payroll, and client activity. Some advanced reports—such as staff performance metrics, commission reporting, and activity logs—require higher-tier plans.

Inventory Management

Inventory management tools are available starting with the Premiere plan. Features include real-time stock updates, barcode scanning, quick product searches, depletion alerts, and detailed inventory reporting integrated with sales data.

Loyalty Programs

Boulevard’s Loyalty Program App allows businesses to create customizable, point-based rewards programs for both services and products, helping encourage repeat visits and increase client retention.

Website Builder

Boulevard does not currently offer a built-in website builder.

POS & Payment Processing

Boulevard’s POS system includes its Boulevard Offset feature, which allows businesses to pass a 3% credit card processing fee to clients choosing to pay with credit cards. The platform also supports multi-merchant accounts for independent contractors or booth renters.

The Boulevard Duo POS device accepts dip, tap, swipe, and contactless payments such as Apple Pay and Google Pay.

Marketing

Boulevard includes built-in marketing tools for email and SMS campaigns. These tools offer automation, audience segmentation, campaign analytics, ROI tracking, and an intuitive campaign builder to help businesses manage promotions and client outreach.

What Businesses Like Yours Are Saying About Boulevard

A salon or spa software platform may appear excellent in theory, but its real-world performance matters most. Below are some firsthand accounts from professionals who have implemented Boulevard in their businesses:

4.4/5.0 (99 reviews)

4.6/5.0 (364 reviews)

4.2/5.0 (8 reviews)

The Final Verdict: Boulevard Pros and Cons

Though not exclusively built for medspas and wellness establishments, Boulevard's functionality makes it particularly well-suited for medspas, day spas, and larger salons offering aesthetic and self-care services. It earns significant praise for its intuitive, streamlined interface. Even when compared to competitors, Boulevard delivers substantial value with its comprehensive scheduling and client management tools. However, accessing more sophisticated (and often essential) team features typically requires upgrading to a premium subscription tier.

If I'm being repetitive, I apologize, but Boulevard's features and pricing structure make it most suitable for profitable, potentially larger businesses. While the Essentials plan provides basic functionality for up to five professionals, you'll need to invest nearly $120 more monthly for the Premiere plan if you want booking deposits—a critical feature for high-ticket services. For medical aesthetics providers requiring HIPAA-compliant forms and charts, the Prestige Package demands an additional $115 per month.

Nevertheless, the customer reviews are consistently positive. Users appear genuinely satisfied with Boulevard's pricing and comprehensive functionality. Any investment in your business must take your current profit levels, budget and projected ROI into account—and management software is no exception.

So, on to my final verdict. Weighing Boulevard's attractiveness, advanced features, and comprehensive functionality against some of its downsides—premium pricing, tiered feature availability, and POS hardware quality concerns—I give Boulevard an 8.5 out of 10.